It’s that time of the year when semi-annual sales are in season across the nation, and shoppers who have been stoically holding themselves back for the past six months can finally splurge to their heart’s content.
What do you think of when you hear the initials TLC? The first thing that probably comes to mind is “tender love and care.” You might also recall the 90s R&B group and their massive hits “Waterfalls” and “No Scrubs.” But did you also think about “total landed cost”?
In the days when brick-and-mortar businesses ruled retail, stores realized that opening new locations was the best way to increase sales. The same rule applies in the digital economy, but with a slight twist.
Deloitte forecasts that retail sales during the holidays will grow another 5 – 5.6 percent this year, totaling a massive $1.1 trillion in the US. How much of this money will end up going to your retail clients will depend on how ready they are for the rush.